Art Director 

My passion for photography and design is the driving motivation of my career. I have the privilege of working with world-class talent and brands including Lbrands, Victoria's Secret, LensCrafters, JoAnn Fabrics and Crafts and Nestlé. This portfolio focuses on brand work from concept to design. Additional photography creative and art direction work can be viewed at http://jenniferahess-pad.com. 

For Bath and Body Works my role was to develop and execute the seasonal campaign look and feel of all digital photography assets. I Led an internal team consisting of Photographers, Producers and Stylists from pre-production to final execution. Collaborated with Creative Directors, Art Directors, and Graphic Designers on all projects and testing. Responsible for all post-production direction for retouching and editing.

Responsible for managing creative initiative from concept to shoot, guiding a cross-functional creative team in the conception, design and execution of creative visual materials for stores, online and social media leading a team of designers.

Responsible for conceptualizing, shoot planning, set design, talent casting, photo execution, art direction and post production for crafted fashion, kids, home decor and product photography both on location and in studio for Joann Fabrics through the Columbus, Oh. based agency Kreber. I collaborate with internal brand stakeholders, including product development and marketing creative teams, to deliver fast and focused creative that is on time, on budget. I lead the internal and external teams including photographers, producers, photo art directors, stylists to ensure concepts are well executed and brand focused in order to delivery the omni-channel brand experience for the Joann customer.

Freelance Photo Art Director for Belk's "Back to School", Intimates and Sale print catalogs shot at Kreber, North Carolina. Photography was utilized for both print and digital ads. Working with Belk was an exciting and rewarding opportunity. I had the pleasure of working with all size and age ranges of talent from babies to adults. We accomplished a high volume of conceptual shots per day with multiple models per shot and multiple sets and set changes. I led the internal team including photographers, producers, prop and wardrobe stylists to ensure concepts were well executed and brand right. 

Victoria's Secret store opening in London: for this opening I developed window marketing with SVP of Creative Services for L Brands. The goal was to create high-end, textural images featuring the Victoria's Secret Fashion Show models. I researched and implemented a new font and printing techniques, retouched and edited the photography as well as, wrote the model's biographies. For the in-store presentation, I created one-of-a-kind books and images for the Angels Suite and partnered on editing the in-store photography. The video attached was requested for a business-to-business international tool meant for executives to show the beauty and quality of the Victoria's Secret store experience.

Partnering with LensCrafters visual team we concepted, created and executed impactful visual elements for marketing campaigns which lived in store and online. The campaigns included Semi-Annual Sale, Accufit, Use Your Benefits, Cat Eye Fashion, Ray-Ban, and Sun.

For several years I've had the pleasure of teaching at CCAD. I've taught Retail Concepts and Fashion Design Portfolio. The Retail Concepts class offers the students a brief window into the life cycle of a garment in a boutique retail shop. The students collaborate on the concept, marketing, promotion, hangtags, photography, visual display, installation and pricing of their garments. In the past they have re-purposed a single neon cotton t-shirt into wildly creative pieces, they have transformed vintage clothing into amazing and desirable garments, and have even put their own "art school" spin on OSU merchandise. All of the students have the option to sell their garments during the 3–4 week floorsets at the Royal Factory on High Street in Columbus, Ohio.   

For Nestlé brands I've worked with Tollhouse and California Pizza Kitchen Frozen foods.The projects include photo art directing social media photo shoots for all social channels including web content, Facebook, Twitter and Pinterest supported by a team of talented photographers and stylists.